​REUT KALIFA

My name is Reut Kalifa, I was born and raised in Arad a small southern town, growing up there had a great affect on my designs. After three years of military service in the Israeli army, I flow overseas for a long time, traveling around the world. In this long period of time I came back home twice to fill up with the love of my family and friends, then went straight back to keep on traveling. This trip has expanded my horizons and allowed me to figure out with myself exactly what I want to study and do with my life, and I decided that I want to be a fashion designer, despite the fact that it was never the dream of my life, I can defiantly say that I was able to surprised a few people, especially my father. Quickly the willing to be a fashion designer became a very big dream which I couldn't give up under any circumstances, even though the way to realize it was very difficult. But today I can say I'm one of a very few people in the world who have chosen to fulfill their dream and pursue for the rest of their lives. With every day that pass my love for this profession is getting bigger and bigger and so are my dreams and aspirations. It feels like from the moment I've decided that this is what I want to do, I came into this world that I can't realize how I wasn't part of it all of my life. It really feels like I was born with love for clothes, dressing people up and see how once they're dressing up their posture is changing, the way they're talking is changing and the look on their faces is changing. Today I can say I'm in love with what I chose to do, hours of deep observing in every single item in the space we live in can become my inspiration for a garment or for the following collection , and my lack of fear from carrying out the dream that was a result from the same inspiration, always brings me the result. And there is no greater joy than working on a project.